Only 3% - 4% of your website’s visitors will convert or buy. The other 96% leave without taking any action! Retargeting is a tool designed to help your business keep your brand in front of ‘bounced’ traffic after they leave your site.
How Retargeting Works:
A small, inconspicuous piece of code (called a pixel) is placed on your website which is invisible to your site visitor. Every time a new visitor comes to your site, the pixel automatically drops an anonymous browser cookie on the visitors’ browser.
Later, when this visitor browses the web, the cookie will follow them on every site they visit online, whether it be social media, their favorite news site or even researching your competitors.
Your retargeting service provider knows when and how long to serve the ads that have been created until the visitor comes back to take action.
To illustrate this process:

Retargeting ads keep your brand top of mind for potential customers who are not ready to purchase when they first visit your site. By showing relevant, targeted ads to visitors that have shown an interest in your brand, you increase brand awareness and often total conversion.

If you want more great information, download this Free 18-page report “Everything You Must Know About Paid Traffic” where we go deeper into how to get more targeted traffic to your site!
Retargeting is meant to be a long-term strategy for businesses that already have a following. If you have a weak website, it is imperative that you make sure your site is high-converting. First Page Corporation can help you in all aspects of the Retargeting process, as well as create a high-converting website to drive your potential customers to.
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