ROOFING ONLINE VISIBILITY PLAN

Email marketing generates up to $42 for every dollar you spend!  It continues to consistently produce the BEST ROI of any marketing channel for ROOFING companies.  Stop boring your email list with “company newsletters.”  Instead, target your list of customers with truly compelling offers and the results could blow you away!

How often do email blasts get sent?
There is a lot of bad advice on the Internet regarding email frequency.  What is right for certain industries is wrong for others.  Too many emails will overwhelm and turn off your recipients.  They may unsubscribe or send your email to spam and your email reputation will suffer.  Too few emails and you will lose out on opportunities.  The correct frequency of emails will keep the recipient OK to keep receiving your emails, so that your business stays top of mind.  Time after time, recipients will receive your email and do nothing UNTIL THEY NEED your service or the time is right.  Then they will act and respond.  2 emails per month, per contact is the winning number of emails to send for the ROOFING Industry.  Emails are spread out so that email is sent weekly to level out your marketing.

What types of email are sent?
We work with you to determine your special offers, discount offers, and seasonal offers.
1.  One of the 2 emails each month will feature and highlight one of your offers. 
2.  The other email, for 11 months, will be a branding email wishing that month's happy holiday, along with a request for referrals.  The remaining 1 month will be a branding & reactivation email.  The reactivation email is important to keep your email list clean and viable.

My list is large, can I acquire additional contacts beyond what your plan offers?
Yes!  You may upgrade to additional blocks to accommodate more email contacts.  Additional email contacts are in blocks of 500.  All contacts in your list will have email address verification performed periodically.

PLATINUM PLAN BONUS!  At no extra charge, in addition to the 2 monthly email blasts sent to your contact list, we are including a 'Welcome Email' sent to each of your NEW customers.  This bonus is only for those that become new clients during this special Visibility Plan promotion.

Bronze Plan:  1 social media cover design changed once every 12 months:  1 Branding, Special Offer, or Five Star Review

Silver Plan:  2 social media cover designs changed once every 6 months:  1 Branding/Special Offer, 1 Branding/Five Star Review

Gold Plan:  3 social media cover designs changed once every 4 months:  1 Branding, 1 Special Offer, 1 Five Star Review

Platinum Plan:  4 social media cover designs changed once per quarter:  1 Branding, 1 Special Offer, 1 Five Star Review, 1 Holiday

Holidays are your choice, but we are happy to make recommendations.  Each social media cover design set is redesigned to accommodate the proper sizes for Facebook, X (formerly Twitter), LinkedIn, and YouTube.  You must have accounts or channels created and supply us with proper logins to apply changes.  If you do not have accounts set up, we can help.

Yes!  You are encouraged to post, particularly behind the scenes information, new happenings, vision, values, and events about your  ROOFING business.  We have a strategic formula for the content we will post to your social media accounts consisting of Recreational, Educational, Conversational, and Inspirational.  Each post will appear on Facebook, X (formerly Twitter), LinkedIn, Instagram, and Google Business Profile.  You must have accounts created and supply us with proper logins to facilitate the posts.  If you do not have accounts set up, we can help.

In addition to content posting, we will post unique Social Campaign Offers (with image changes) featuring your special, discount, or seasonal offers.  With these Social Offer Posts, we include a description of the offer and a clickable link, which takes the readers to your site.  These Social Offer Posts are distributed in a perfect mix ratio to your social content posting schedule.

Manage Reputation:
Our team monitors your listings for reviews.  Some reputation management systems only monitor the raw Internet for reviews, just including a couple of search engines.  The problem with that is that many reviewers will be on a review site under a company’s name and will post their review without mentioning the business’s name in the review.  They write "the company did that" or "He performed this" or "I would recommend them."   Search engines cannot determine who company, or he, or them actually are.  The review does not get picked up on the search engines so you won’t get an alert and know the review is out there.  We go much deeper.  We go into and monitor the top 40 directories.  If a review gets posted, we find it.

You get an instant alert sent to whomever you designate.  A good review could go to your sales staff, so they can use it in their customer presentation.  A not-so-good review could go to your support staff, so they can immediately get to work and attempt to correct the problem.  

Build Reputation:
We provide access to an employee training center about reputation so your staff can individually view videos and take a quiz on what they have learned.  You will be able to view quiz results so you know which of your staff gets it, and those that may need a little more help. 

We design online custom review/survey pages so that feedback and reviews can be generated from your customers.  We email your customers and direct them to the review/survey pages.  We also design a custom customer sign-in page that can be viewed on your mobile device and presented to your customers in the office or in the field.  After the service is completed, your customers get an email or text asking, “How did we do?"  The system then requests a review.  We then post the review on the major online review sites with our proprietary posting system. 

Other companies only give you a platform to use and you must learn it and do all the work.  With our service we do the heavy lifting for you so that you can spend your time running your business and servicing your customers.

We only require 3 simple things:

1.  When you are getting your new ROOFING customer's name, address, and phone number, you also get their email address and mobile phone number, if they have not already given it.

2.  Each week your staff enters that contact information on a spreadsheet provided for you and emails it back to us.

3.  You view a simple-to-follow on-line report so you can stay up-to-date on how your reputation strategy is working.  It also gives you the ability to let your staff know how their hard work is paying off.
 

While many reputation systems only manage and some manage and build, very few market your reputation.  Your entire company has worked hard, giving the best service to your customers, bringing in great reviews to prove it.  What good does that do if no one sees them?  It is time to tell the world!
   >  We will market your great reviews on your website and blog
   >  We will market your reviews to your social media, such as Facebook, X (formerly Twitter), Google Business Profile, LinkedIn and Instagram
   >  In addition to just text, we will design professional review images and post them on your social media
   >  We will also prepare reputation analytic reports for you to view online

But we don’t stop there!
   >  We produce a beautiful 45-60 second Review Video Commercial, hosted by a professional spokesmodel, highlighting your 5-Star Review
   >  We will market your Review Video by publishing to YouTube or Dailymotion and syndicating to social media sites that accept video
   >  We will embed the Review Video on your website (website must accept videos)

Does Video Marketing really increase sales?  Absolutely!  Conversion rates for pages with video are up to 80% higher.  That means that video delivers a lot more leads, more sales, and more customers!  Viewers retain up to 90% of what they watch in video vs 10% from text.  Viewers cannot get enough video, and video viewership increases more each day.  Combined with the consumer's need to read reviews, a Review Video is exactly what your prospect wants to see when they search for and select a ROOFING service provider.  If you want visitors to remember your business tomorrow, video marketing is 100% the best way to do it today.

You must supply us with the email address of your webmaster (or whoever oversees your website) and instruct your webmaster to accept our email that contains the code so they can enter it on your website.  You must also have social media accounts or channels created and supply us with proper logins to facilitate adding reviews.  If you do not have accounts set up, we can help you.

There are many different types of chatbots on the market.  Some are beneficial but are geared to specific industries.  Certain chatbots are geared toward retail sales, insurance companies, tech companies, and stock brokerages.  While others are for customer support.  Many can become confusing and frustrating to both the user and the business, resulting in considerable time spent reading through line-after-line of back-and-forth responses.  And when the chat is over, that's the end of the conversation and you are left with no contact info using a chatbot.

We have a SMS Text Messaging Widget that is perfect for the ROOFING industry.  You have invested in marketing & advertising your business and you have worked hard for referrals.  Now is NOT the time to blow it on the 1-yard line!  By making your customers, prospects or referrals wait, or by not allowing them to choose to communicate by text message (a method they feel most comfortable with) you are missing out on valuable hot leads. Customers are ready to connect with someone NOW, and if not, will move on and contact someone else.  Our system does not let that happen!  

When customers visit your website, a small icon will appear in the lower right corner.  They can then click to open the Text Message Widget and send you a text message.  You can receive the message on the computer app, by email, or even in the field using our custom mobile app.  Customers will always get a quick response, even if you are busy.  And you will get their follow-up contact info automatically. 

What happens if I run out of call SMS credits?  Text Messaging Widget comes with a shared block of SMS text credits.  If your usage increases you may upgrade to additional blocks of SMS text credits.  Additional phone numbers are also available.  Additional SMS text credits are available in blocks of 1000 SMS, 3000 SMS, or 7000 SMS.

You must supply us with the email address of your webmaster (or whoever oversees your website) and instruct your webmaster to accept our email that contains the code so they can enter it on your website.

While visiting your website, the viewer sees a small widget appear in the lower left corner.  The widget is connected to our reputation system and will stream verified 5-Star Reviews left by your customers.  When the viewer clicks See Review, the full review pops up so the viewer can read it as well as scroll through additional reviews.  Prospects love the interaction and find the validation of your ROOFING business that they are looking for.  Each review also has a call-to-action so the viewer can contact you immediately.  You must supply us with the email address of your webmaster (or whoever oversees your website) and instruct your webmaster to accept our email that contains the code so they can enter it on your website.

An exit-intent strategy and form provides a business with the ability to understand cursor movement when a visitor plans to leave a site.  It then displays a message designed to keep the visitor's attention or capture their email address.  Added to your list, emails can now be sent to re-engage and convert abandoning visitors.  Exit-intent technology lets you make the last effort to convert visitors as they are about to leave your site.  And more often than not, when visitors see a message while leaving the site, they respond to the offer.

Do Exit Messages work?  Yes!  Statistics show exit-intent messages have higher conversion rates.  In fact, exit messages can encourage 4% to 7% to join your list and typically convert an additional 2% to 4% of your website visitors.  The bottom line is that if you are not using exit messages, you are leaving money on the table.  To install exit-intent forms on your website you must supply us with the email address of your webmaster (or whoever oversees your website) and instruct your webmaster to accept our email that contains the code so they can enter it on your website. 

There are several Americans with Disabilities Act (ADA) website compliance services and widgets in the market today that help make websites accessible to people with disabilities.  Some are extremely 'bare-boned' and, instead of being helpful, they end up upsetting and unnerving the disabled user, which can cause an unwanted backlash.  On the other end of the spectrum, there are a few extremely complex systems that generally require an extensive website re-design or re-development in order to get the full benefit of the system.  These websites can cost tens of thousands of dollars and are intended for very large ordering sites, with thousands of products, or other major institutions with a global reach.  Definitely overkill for a local business intent on getting service calls from its community.

We have an ADA Accessibility Website Widget that is perfect for the ROOFING industry.  Americans with some form of disability represent 61 million people in the US alone.  Disabled individuals need roofing services just like everyone else and depend on the Internet to access your services.  Not having ADA accessibility on your website can cause you to lose many potential customers.

News reports are buzzing about the huge and rapid increase in ADA website compliance lawsuits being filed in every city in the country.  And it is not just large businesses being sued.  Small businesses have now become the most common target surprised by lawsuits, costing each company tens of thousands of dollars to settle.   Then, all to late, they bring their website into compliance.

We use WCAG 2.1, the latest Web Content Accessibility Guidelines, to help make your web content more accessible for people with disabilities and more user-friendly for EVERYONE.  When a customer is on your website, a small icon will appear on the left or right edge of the site, and when clicked, the accessibility widget opens.  The user can then make the necessary selections, based on their individual needs, to access and enjoy your site.

You must supply us with the email address of your webmaster (or whoever oversees your website) and instruct them to accept our email that contains the code to be entered on your site.

Reviews are an essential part of any business's online presence. They help to attract new customers, build trust with existing customers, and boost your website's search engine ranking. In recent years businesses' responses to customer reviews have become a paramount factor from a consumer's perspective. Review responses have also emerged as a significant factor in search engine rankings. However, responding to reviews can be time-consuming and challenging. Review Responder is a new system that makes it easy to respond to reviews from the Chrome browser.

With Review Responder, you can:
   >  Respond to reviews quickly and easily, even when you're on the go
   >  Use our technology to automatically create personalized, relevant responses that are sure to impress your customers

To use Review Responder, we will show you how to install our extension from the Chrome Web Store. Once the extension is installed, you'll see a new Review Responder icon in your Chrome toolbar. Just once, enter your login ID and the password we send you and you are ready to respond to reviews anytime.

To respond to a review, click on the Review Responder icon in your browser. Select the review you want to respond to, then copy & paste it into Review Responder. Add the reviewer's first name and Click "Generate Response." If you wish to re-generate the response, click the redo button. Copy the response and paste it as a reply to the review. You can also edit the response.

We assign a unique phone number to your account that you designate for your advertising/marketing campaign.  When a caller calls the number, they will be instantly forwarded to your office or any number of your choice.  You can also get a text message about the call.  The system collects statistics about the call based on origination, including call volume, average call duration, and time of day statistics.  The system also records the call for your future review, so you can listen to how the call was handled.  A call tracking number is a smart idea to judge performance of specific paid advertising media such as: banner, display, or PPC ads; landing pages; magazine or newspaper ads; or postcards etc. (wherever a call-to-action phone number is displayed).  We recommend that you DO NOT use a call tracking number for any directory listing or citation.  Only your official name, address, and phone number (NAP) should be used for directories and citations.

What happens if I run out of call tracking minutes/SMS?  The call tracking number comes with a shared block of monthly call tracking minutes and SMS texts.  If you reach your allotted call tracking minutes or SMS, it may be in your best interest to upgrade to an additional block of call tracking minutes/SMS.  Additional call tracking numbers are also available.  Additional blocks of call tracking minutes/SMS are available in 100 min/40 SMS, 300 min/120 SMS, 800 min/320 SMS, 1600 min/640 SMS or 2500 min/1000 SMS.  Unused monthly call minutes and SMS will expire on the last day of each billing cycle.  Monthly minutes and SMS do not rollover and cannot be refunded.

Through the years we have seen competitors locking clients into long term contracts and it has never made sense to us.  We have never locked our clients into long term contracts.  We do have a 3-month minimum.  After which it is simply month-to-month, and then you may terminate with 30 days’ notice, at any time, if you wish.  That said, upon subscribing to one of our plans, we will honor the subscription price for at least 1 year, providing all monthly payments have been made in a timely manner.

How does the monthly payment work? If your subscription is active, the monthly subscription amount is charged automatically to your credit card on the same date each month and will cover service until the same date the following month.

It's your choice. To get started, before the promotion timer expires, you can:

1.  Click one of the red plan buttons, which will take you to the invitation section. To request an appointment, fill out your contact info, or

2.  Click on the pulsing Text icon at the bottom right and text us your contact info, or

3.  Schedule a time on our calendar link at the bottom of the page.


Whatever works best for you.  Text, call, email, complete the form, or select a time on our calendar link. Our friendly representative will connect with you, ask a few questions about your business, and schedule a free Zoom strategy call.

On the Zoom call, we will learn about your business, discuss your needs, answer all your questions, and determine the best solution(s) for your consideration. If it’s a good fit, we will issue you an invoice that will take you to a secure page.

We use Stripe a secure payment gateway, which meets and exceeds the most stringent standards for security, to process card transactions on our behalf.  We do not store card details on our site.  All payment data is securely stored by a third-party PCI-compliant payment gateway.  Your connection is securely encrypted with full SSL encryption over HTTPS.

Once we receive your order and initial payment you will receive our welcome email.  We will then send you onboarding emails.  These emails will contain easy-to-fill-out forms with full instructions.  These forms will enable us to get your business information and the selections we need to bring you onboard.  We ask you to designate a single contact person from your business that we may communicate with for any additional information, questions, and future correspondence. 

We are reducing the Setup Fee; however, we are still doing important setup work to get your business fully launched.  Most components will launch between 7 to 14 days after our receipt of your accurate onboarding information.

After we receive your onboarding information, our staff will reach out to you to say Hi and answer any questions you may have.