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There are many ways to market a product or service. Providing potential customers with 5 Star Reviews is one of the best ways.
The power of 5 Star Reviews can never be underestimated. People are more likely to purchase products or avail services who have been referred to them by people they know. But this is usually not an option that is in the hands of the business owner. The owner needs to do the next best thing, which is to get reviews from current or past customers.
It is well-known that every business must have 5 Star Reviews to stand out in their ever-crowded market. But before you start to archive them you need to understand the benefits and types of reviews...
The Benefits of 5 Star Reviews:
- 5 Star Reviews Establish Trust:
Credible reviews lessen the doubts of potential customers. Since reviews come from unbiased sources, readers tend to have more trust in them, which provides a sense of security and a more relaxed attitude towards choosing one business over another.
- 5 Star Reviews Assure Quality:
As well as establishing trust, 5 Star Reviews provide assurance to potential customers of the quality of the product or service. The fact that someone took the time to write a 5 Star Review reflects their level of satisfaction towards that product or service.
- 5 Star Reviews Add Visibility:
Especially video reviews. Whether it be Review Videos or Expert Interviews, video has a higher retention rate over text. People prefer video and, with this strong preference for video content, people share them more with their friends and family.
- 5 Star Reviews Confirm the Existence of a Business:
If you want to know if a business is still operating, take a look at their reviews. If they have a number of current reviews, this is a good indication that they are still in business. If the reviews are 3, 4, 5 years old, there is a chance they are not.
3 Types of Effective 5 Star Reviews (categorized according to source):
- 5 Star Reviews from Satisfied Customers:
This is probably the most effective type of review. Persuasive testimonials from a satisfied customer can sway even the most hesitant prospect, making this a powerful weapon in your marketing arsenal.
- 5 Star Reviews from Industry Experts:
If experts in your industry say good things about your business, others will respect their opinion and you might even notice that many reviews will mirror the sentiments of these experts. Also, some people only read expert reviews, so these tend to stand out.
- 5 Star Reviews from Celebrities and Influencers:
In a world that is run by mass media, celebrities have become powerful sources for testimonials. People may think that getting reviews from celebrities will cost a lot, but if it is a real testimonial of what they think about your product, the celebrity may even waive their talent fees.
Here are 5 Steps to Getting 5 Star Reviews from Your Customers:
1. Ask your customer to include as much of the following information as possible.
- Why were you looking for the product or service we offer? (What need or problem did they have that made them search you out? The more specific, the better)
- What made you choose us? (There was something about you and your product or service that made an impression. Ask for details)
- How has our product or service helped you or made your life better? (In what ways has life been made easier for your customer by using your product or service?)
- When you recommend us to others, what would you say? (Sum it all up with a bang! Ask for a sentence or two about why you are the best choice, and why they would choose you again.)
2. Give your customers a word count and a deadline. If you want 5 Star Reviews from you customers, you need to remember that they are busy with their own lives. So, if you want them to take time for you, you need to provide some structure. Give a reasonable deadline (usually a couple of weeks), and an idea of how long you would like the review to be. Aim for shorter — no more than a couple of paragraphs, or about 100 words. Knowing that you don’t expect an essay will ease some of the pressure!
3. How do you want to identify the person giving the 5 Star Review? In other words, instead of just getting the reviewer's name when gathering testimonials, you might want to include their position or title (which establishes credibility), their industry (this shows the diverse fields that you work with), how long they have been a customer (establishes their satisfaction with your services), and their location (this can be helpful if your target market in confined to a certain location).
4. The visual appeal of the review is also very important. If a customer is willing, take a photo of them or make a video of their testimonial. This will go a long way to justify their credibility. If they are camera shy (and many people are), ask them if they would record their testimonial for you, using the points outlined above.
5. Don't forget to say Thank You! Make sure your customers, who made the effort and took the time to write the review, feel super appreciated. It is not okay to incentivize someone to leave a review. However, once they have left their 5 Star Reviews - with no reason to expect anything for it before they gave their review - you can show your appreciation (give them a discount on one of your other services, for example).
On a final note, find examples of great 5 Star Reviews in your industry that you really like. Showing samples of reviews that cover the points above will give your customers a better idea of what you expect from them. Effective 5 Star Reviews are very powerful. Every business must have them to be successful in today's competitive world.
Your overall star rating is crucial to your business' success. A lot of people may not read past the most recent reviews BUT what they will almost always notice is whether the majority of customers seem to be satisfied with your business. As a business owner, it is up to you to be aware of your company's online reputation. You should be doing whatever you can to encourage the right kind of feedback and monitor criticisms that come your way on a weekly basis. This is difficult to do when you are trying to run your business. At First Page Corporation, we are here to help you through this process and get the 5 Star Reviews you deserve. Contact us to find out more...
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