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Are you using your business’ Social Media Covers (Facebook, Twitter, LinkedIn, YouTube, etc.) to their maximum potential? Do you change your business’ social media cover photos once a month, or once a year, or once ever?
Social Media Covers are prime real estate for every business; however, they are often overlooked as an extremely effective marketing tool. Your cover photo is the first thing that the visitor sees. It is the perfect place to tell your visitors more about your brand and your services, or highlight a discount or special offer. Without an appealing Social Cover, it would be like having a billboard with zero information on it!
Here are Some Creative Ways to Use Your Social Media Cover Photos to Showcase Your Business and Engage Your Viewers!
1. Get into the Holiday Spirit or Promote a Seasonal Offer:
Design your social media cover photos with the season and holidays in mind. This is an opportunity to offer special promotions and seasonal product offers or just spread some much-needed seasonal cheer!
2. Showcase a New Product or Service:
Use your social media cover to feature a new or seasonal product or service. Be sure to include a call to action to maximize impact.
3. Highlight a Great Review from a Satisfied Customer:
Your social media cover is the perfect place to feature a customer who was happy with your product or service. This will demonstrate value, show authenticity, and humanize your company, as well as validate the quality of your products and services. And there is no harm in adding a discount offer to attract attention!
4. Celebrate a Milestone or Special Occasion:
People love to celebrate anniversaries and special occasions! Use this opportunity to say thank you to your customers and employees for helping to make your business a success over the years with your social media cover.
5. Show What You Do and Who You Are:
Your social media cover is the ideal place to showcase your business’ brand and credentials. This establishes authority and recognizability with the viewer.
6. Advertise a Sale or Special Promotion:
Along with seasonal offers, your social media cover can be used to promote an upcoming sale. Instead of changing the cover photo on that specific day or week, upload it a week before to create a sense of anticipation and urgency. Once again, don’t forget a call to action.
7. Have Some Fun!
Not every social media cover photo has to ‘sell.’ On occasion, your cover photo can be just for fun and designed just to encourage engagement.
The benefits of Social Media are vast. With nearly half the world’s population using social media platforms, social media for your business is no longer optional. Now it is an essential way to reach your customers and grow your brand. And, if you are not taking advantage of your Social Media Covers, you are missing out on a fast, inexpensive, and effective way to reach your target audience.
It is important for your business to have a representation on Facebook, LinkedIn, Twitter, and YouTube to help you connect, engage, and grow your business online. However, it is also important that all your Social Media Covers have a unified and consistent look. This will increase recognizability and brand awareness, and help your business stay top of mind.
At First Page Corporation, we specialize in Social Media Cover Design and Implementation. Let us help you transform this valuable real estate into a digital storefront that will promote your brand and inspire action on a monthly basis. Give us a call. We can help your business leave a lasting impression with your viewers!
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